We all know that most of the meat we buy in the supermarket has been produced in disputed industrial livestock farming. Still a lot of people act very ignorant about this topic. So we thought about a campaign to inform people about the consequences of meat consumption and how every individual can make a change. This concept is supposed to stand on a busy marketplace, where we can call peoples attention on this topic. It`s all about the illustrations and less about the text, therefore we`re working with QR-Codes on the wall.